Paul Fey & Walt Jaschek to be Inducted into 2018 St. Louis Media Hall of Fame

Awards and Recognition, News, Paul Fey, Walt Jaschek

Paul Fey and Walt Jaschek, writers and producers of creative, award-winning national radio campaigns, will be inducted into the St. Louis Media Hall of Fame, the St. Louis Media History Foundation has announced. 20 other inductees were also named. (See full list below.)


Paul Fey (left) and Walt Jaschek at agency launch in 1991.

Individually and together, Paul and Walt have reputations for creating high-impact, industry-admired advertising campaigns. They teamed up in 1991 to create Paul & Walt Worldwide, the radio commercial boutique agency and production company, and their work quickly won CLIOS, ADDYs and many other awards for national brands. Paul served as Paul & Walt Worldwide President; Walt served as Executive Creative Director. The agency had offices in Hollywood, California and St. Louis.

Paul is now President and Chief Creative Officer of World Wide Wadio in Hollywood.  Walt is now Consultant and Copywriter at Walt Now Consulting in St. Louis. He also teaches advertising and marketing classes in the School of Communications at Webster University. Both men are St. Louis natives and continue to collaborate frequently.

Paul, Walt and other professionals from print, TV, radio and marketing will be inducted into the St. Louis Media Foundation’s Advertising and Marketing Hall of Fame in a ceremony March 17, 2018. Here is the complete announcement from the Foundation with a list of the other inductees.

November 9, 2017

Legendary news reporters, editors, photographers, broadcasters, groundbreaking filmmakers and shapers of public opinion are among the 22 inductees of the 2018 class of the St. Louis Media Hall of Fame, it was announced Monday.


The new inductees were selected for their significant contributions to print and broadcast journalism, digital media, advertising, and public relations by the board of directors of the St. Louis Media History Foundation, a 501(c)(3) organization that researches, collects, and archives local media-related artifacts and memorabilia.


They will be inducted into the Hall of Fame at a gala Saturday, March 17, at St. Louis City Center Hotel, 400 S. 14th St., in downtown St. Louis. The public is invited.

The inductees are:


Dave Dorr — A veteran St. Louis Post-Dispatch sports writer (1966-2001), Dorr also was a Sporting News college basketball columnist, and was twice named Sports Writer of the Year by the National Sports Media Association.


Paul Fey and Walt Jaschek — Founders of Paul and Walt Worldwide in 1991, they quickly gained recognition and numerous ADDY and CLIO awards for their highly creative national radio campaigns for CBS-TV, NBC, King World, and many other clients.


J.B. Forbes — Pulitzer Prize-winning photographer for the St. Louis Post-Dispatch for more than 42 years, Forbes is a master at using his photojournalistic talents to capture colorful images, supporting thousands of sports, hard news, and feature stories for the newspaper.


Tripp Frohlichstein — A former news editor at the former KMOV-TV, Frohlichstein, now deceased, founded MediaMasters to teach executives to communicate with the public through the print, broadcast and online media.


Henry Hampton — An author and award-winning filmmaker, Hampton, now deceased, produced the highly acclaimed PBS documentary “Eyes on the Prize” about the civil rights struggle, and that was after he had already produced 60 documentaries focusing on democracy, diversity, culture and civil society.


Mary Lou Hess — Chief marketer for May Department Stores and Plaza Frontenac, Hess, now deceased, later started her own consultancy, was the first woman admitted to the Ad Club of St. Louis, and its first female president.


Cleora Hughes — She began her 41-year reporting career at the Post-Dispatch in the mid-1960s, and later became editor of the entertainment section, the first African-American woman at the Post-Dispatch to occupy such an important editorial position.


Bob Joiner — Distinguished for his informed reporting, Joiner was an outstanding journalist for the St. Louis American and the Post-Dispatch, where he was a beat reporter, wire editor, editorial writer, columnist, and a member of the newspaper’s D.C. bureau. He also covered medical issues for KWMU/St. Louis Public Radio.


Jim Kirchherr — The senior director of content at KETC/The Nine Network, where he has worked since 1991, Kirchherr oversees production of local broadcast and digital content, documentaries, public affairs specials, and town halls. As a producer, host and writer, he has won 26 regional Emmy Awards.


Deanne Lane — A staff reporter and news anchor, Lane worked for more than 24 years at KSDK Channel 5. She was recognized for her reporting on news stories of the day, and unique, investigative series.


George “The G” Logan — A popular radio DJ in the mid-1950s on KXLW in St. Louis, “The G’s” style of broadcasting and imitation of Black radio helped lay the foundation for what would become “rock and roll radio” here and across the country. Logan is deceased.

Bill Miller Sr. — Joining the Washington Missourian after returning from the Korean War in 1953, Miller worked his way up from reporter to publisher of the newspaper his family has owned since 1937


George Noory — Host of “Coast-to-Coast,” which can be heard nightly by millions of listeners on more than 600 radio stations throughout the U.S., Canada, Mexico and Guam, Noory is a longtime St. Louisan, a former news director at KSDK-TV, and a former late-night host on KTRS Radio.


Rob and Sally Rains — Rob Rains has been covering sports in St. Louis for more than 30 years in print, 20 years on radio, and he’s written or co-written with Sally Rains, his wife, more than 30 books with or about the greats in St. Louis sports. They moved into the digital world with in 2011.


John Rawlings — Senior vice president and editorial director of The Sporting News for 18 years and a longtime sports writer, Rawlings was an excellent editor and later, the driving force in helping Major League Baseball — and TSN — to develop websites and go online in the early days of the Internet.


Brother George Rueppel, SJ — He is the founder of radio station WEW (We Enlighten the World) in 1921, the first station west of the Mississippi, which was owned by St. Louis University. Under Brother Rueppel’s watch, WEW became the second station in the U.S. authorized to broadcast weather forecasts, the first to include river reports, and later that year, market reports — regular features in today’s broadcasting world. He is deceased.

Al Schweitzer — The last surviving member of the Post-Dispatch’s original art department. For more than 30 years, Schweitzer was considered one of the finest draftsmen in the newsroom. He “covered” trials, drew countless political portraits and illustrations, and the first to consistently sketch the Weatherbird in color.


James Roy Stockton — Legendary Post-Dispatch sports writer who covered the St. Louis Baseball Cardinals for 43 years (1915-1958). Stockton, now deceased, also wrote the baseball classic, “The Gashouse Gang and a Couple of Other Guys,” hosted a radio sports program for 15 years, and was part of the first telecast of a baseball game in St. Louis in 1947. He was the winner of MLB’s J.G. Taylor Spink Award in 1972.


Susan Veidt — Regional president of Fleishman-Hillard, Veidt has helped guide the growth of FH into one of the world’s largest communications agencies. She has led major client accounts since 1986, and spearheaded numerous campaigns, such as “Change Your Clocks, Change Your Batteries” for Eveready Battery Co.


Al Wiman — A longtime medical reporter at KMOX/KMOV-TV and KSDK-TV, Wiman won numerous medical and science awards during his 29 years in broadcasting. He is known for his innovative medical series, including coverage of his own prostate cancer surgery, which led to a marked increase in men seeking prostate exams.


The St. Louis Media History Foundation accepts tax-deductible contributions to develop and expand its collection of regional St. Louis media artifacts, its website, oral histories, local archives, and repositories. It also offers exhibits at the Karpeles Manuscript Library Museum, 3524 Russell Blvd., in St. Louis. For more information, visit the Foundation’s Facebook pages or its website,

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Little-Bitty Movies For Your Ears.



“And unlike most movies, these never go over budget.” Paul & Walt Worldwide print ad for advertising and entertainment industry trade magazines, 1992. Illustration by Bill Wilson (a great artist and pal of Paul & Walt from their UMSL days.)

Playlist: Funny, Award-Winning Radio Commercials From Paul & Walt Worldwide

Paul Fey, Playlist, Radio Commercials, Walt Jaschek

Turn up your volume, scroll within the above playlist, and click on the tracks to hear your favorite award-winning Paul & Walt Worldwide radio commercials. 

Below are credits and FUN FACTS about the spots in the playlist, courtesy the World Wide Wadio Soundcloud page.

“Missing Persons”

One of our biggest award winners from the early 90’s. Created for WCBS-TV, and our great client and friend, David LaFountaine. Written by Walt Jaschek, Produced and directed by Paul Fey. VO Talent: Harvey Atkin, Tom Poston, Orson Bean

FUN FACT: Despite the great rhythm of this dialogue, none of the talent read with each other. Tom Poston missed the session due to a golf date with the king of Morocco (no kidding!) — and we had to record him separately and edit the dialogue together later. Harvey Atkin was recorded remotely from a studio in Toronto… and Orson Bean as the VO was recorded later in Hollywood.

“Robert Goulet”

One of our biggest award winners, including the $20,000 Radio Mercury Award for Best Comedy Spot in 1995. Created for our good friend and client, David LaFountaine at Twentieth Television, and the huge syndicated launch of The Simpsons.
Writer: Walt Jaschek
Producer/Director: Paul Fey
VO Talent: Christina Belford, Robert Goulet

FUN FACTS: Walt originally wrote a script based on the idea of using the voice of James Earl Jones reading Bart Simpson’s blackboard writings. When it appeared James Earl Jones would be too expensive, Paul began exploring alternative celebrity voice ideas (including Kelsey Grammer, among others) — and finally, with the help of Elaine Craig Voice Casting, hit upon and made a deal with Robert Goulet. The rough production script included a list of dozens of Bart’s blackboard writings. Paul’s plans were to record all the lines, and decide later which ones worked best. He directed Robert Goulet over the phone from a studio in Las Vegas, where Goulet was performing at the time. Surprisingly, after many hours of postproduction, the spot simply wasn’t working — and was shaping up to be an expensive disaster. After dozens of unsuccessful edit attempts to make it sound funny… Paul tried adding various music tracks, which started improving the spot rapidly. The order of Goulet’s lines were ultimately completely swapped around to fit the final, classical track — which ultimately sounded as though it had been written for the spot.

“Cellular Guy”

Part of a large, award-winning campaign we did for Southwestern Bell Mobile Systems and Simmons Durham Advertising.
Writer: Walt Jaschek, Producer/Director: Paul Fey
VO Talent: Harvey Atkin, Townsend Coleman

“The Ballad of Judge Wapner”

One of our biggest award winners from the early 90’s. Written by Walt Jaschek, Produced and directed by Paul Fey, with music production by Matthews Griffith Music. VO Talent: Lance LeGault, Gene McGarr

FUN FACT: While we always enjoyed working with the late Lance LeGault, and loved his deep, western voice… we didn’t find out until the session that he had no sense of rhythm. His performance here was created with literally dozens of edits — practically every word and phrase was moved to fit the rhythm.

“Doogie Boogie Woogie”

Created for Twentieth Television and the syndicated launch of “Doogie Howser, M.D.”
Written, produced and directed by Paul Fey
Music by Matthews Griffith Music
VO Talent: Gary Owens, Harvey Atkin

“Laugh Catalog”

Our first Clio Award winner, for Best Use of Sound. Winner of LOTS more awards, too. Created for our good friend and long-time client Mike Mischler and King World, for the brand new and short-lived syndicated show, “George Schlatter’s Comedy Club.”
Written by Paul Fey & Walt Jaschek
Produced and Directed by Paul Fey, Engineered by Bill Schulenburg.
VO Talent: Peter Jones, Steve Susskind, Bobbi Block, Susan Tolsky, Bill Martin

FUN FACTS: Paul was a huge fan of the BBC Radio production of “The Hitchhiker’s Guide to the Galaxy,” and hunted down Peter Jones, the voice of “The Book” in that legendary series. Via a 3am telephone session from Paul’s hotel room at the Mondrian, he directed Peter in a London studio. Our “laughers” were chosen from dozens and dozens of auditions submitted by multiple LA talent agencies.

“The Universe”

Created for our good friend and client, David LaFountaine at 20th Television — as part of the campaign promoting the huge, syndicated launch of The Simpsons.
Writer: Paul Fey
Producer/Director: Paul Fey
VO Talent: Tony Jay, Nancy Cartwright, Joe Leahy

FUN FACTS: This spot was written by Paul in less time than the length of the spot, 60 seconds. A team member transcribed verbatim, as Paul spoke the script aloud in one pass. This spot is also notable as it was part of the first session where Paul had the opportunity to direct the full Simpsons cast.

Comments on any or all the spots welcome. Thanks!


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Paul Fey: Bio for Paul & Walt Worldwide

Bio, Paul Fey


Paul Fey got a tape recorder from his grandfather on his twelfth birthday. The first thing he recorded was the musical open for a brand new CBS comedy called Good Morning World off the family TV.  The next thing he recorded was a series of comic parodies of popular TV commercials that he wrote and performed. 

Now, 25 years later, he and his partner Walt Jaschek make funny radio commercials. And one of their biggest clients in none other than CBS Television, for whom Paul & Walt Worldwide create award-winning spots to promote CBS comedies.

A fan of funny commercials and audio humor throughout his life, Paul spent, in his own words, “way too many hours in my formative years” watching TV and listening to comedy albums. Throughout grade school and junior high school, he continued to experiment with creating his own funny programs and commercials on tape.

By the 1970s, in high school, he was listening to Woody Allen and Monty Python and also became aware of Dic & Bert, who were winning CLIO Awards by making the best funny radio commercials of that time. Intrigued, he sent a minor goal: among whatever else he was to achieve, to someday win a CLIO.

Haven chosen advertising as a career path, Paul was a pre-journalism major at the University of Missouri-St. Louis, where he became fast friends with Walt Jaschek, an “incredibly talented and energetic writer,” who always seemed to be working on a dozen exciting projects. Deciding to specifically pursue broadcast advertising rather than print, Paul moved his studies to Southern Illinois University – Edwardsville, where he graduated first in his class with a B.A. in Television/Radio.

Through the university, he landed an internship and, within two days, a job as a writer-producer-account executive and media buyer for a small advertising agency in St. Louis. Within a week, he was named Vice-President of the agency, and began producing and buying the nation media for a funny radio campaign for The Athlete’s Foot apparel chain, as well as one for Nike.

Finally given the chance to do it for real, he became hooked on creating funny radio commercials. His only frustration was that in this, and a subsequent job with a medium-sized St. Louis agency, the opportunity to work on these spots didn’t come along often enough. When a job was offered to him at KMOC-TV, the CBS-owned television stations in St. Louis, Paul had never even heard of broadcast promotion. Upon learning he would have the opportunity to work for CBS and write and produce dozens of TV and radio spots every month, he jumped at the chance. Creating literally hundreds of spots over the next few years, he began winning local, national and international advertising awards for his work.

Turning down job offers to take his same position in New York and Lose Angeles, he worked toward a larger goal: going into business for himself. In 1985, he left KMOX-TV to form Paul Fey Creative Services, based in St. Louis. Within a year, he secured all five CBS-owned television stations as his clients.

In mid-1987, Paul Fey Creative Services moved to Hollywood. Business exploded quickly and he called on his old friend Walt to help with the writing. Over the next year, as the business grew and the workload continued to increase, Walt left his job as Creative Director of a St. Lous agency and began writing full-time.

In 1988, Paul Fey and Walt Jaschek were awarded their first CLIO for “Best Used of Sound.” A few years and hundreds of awards later, they formalized their partnership, operating as Paul & Walt Worldwide.

Paul & Walt Worldwide, now World Wide Wadio, is an innovative radio production company headquartered in Hollywood, California, and has become one of the preeminent suppliers of creative radio in the country. Their clients include the CBS Television Network, Twentieth Television, Warner Bros. Television, King World, Bud Light, Budweiser Ice Draft, Michelob Golden, FTD Florists, Cadillac, Lincoln Mercury, GM Parts and Southwestern Bell. 

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Walt Jaschek: Bio for Paul & Walt Worldwide

Bio, Walt Jaschek


Two prophetic things happened to Walt Jaschek at the University of Missouri – St. Lous in the early 1970s. First, he met and became friends with Paul Fey, who, like Jaschek, served as editor the college newspaper, The Current. “We shared passions for media and marketing, and daydreamed about someday going into business together,” Jaschek says.

Second, he received a degree in Speech Communications. “At the time, I was set on becoming writer for print, and didn’t really think my career would have anything to do with my degree in a literal sense.”

After stint in corporate PR for Southwestern Bell Telecom, Walt realized his love of comedy and broadcast media was better suited for the world of advertising, which treasured humorous commercials that could stand out and sell products. He became creative director for advertising agencies in Colorado and his native St. Louis.

In 1988, Jaschek launched his own full-time freelance writing business, which led, through frequent collaborations with producer Paul Fey, to the formation of Paul & Walt three years later.

In 1991, after separate successful career tracks, Jaschek and Fey teamed up as Paul & Walt Worldwide, a company specializing in funny radio commercials. “Amazing!,” says Jaschek. “Paul and I get to work together on a daily basis — and I have actually have a job that involves speech communications.”

Jaschek is partner and head writer of the firm, scripting many of its campaigns and participating in its marketing and development.

Though he lives in St. Louis, Jaschek “commutes” to the company’s Los Angeles headquarters via phone, email, and sometimes plane. His scripts are now included in advertising copywriting textbooks, and he is an adjunct professor of advertising at Webster University in St. Louis.

Regarding the mission of Paul & Walt Worldwide, Jaschek says:

“We position ourselves as the next generation of radio specialists, picking up the mantle from those creators who inspired us in our college days,” Jaschek says. “We are trying to keep the tradition of great radio alive and take it places it’s never been before.”

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