This article by Dan Turner originally appeared in the Los Angeles Business Journal on July 3, 1995.
Paul & Walt ad agency lands slew of awards for “Simpsons” commercials
Warning: Do not drink coffee in your car while listening to the radio in the morning. If Paul & Walt Worldwide ad for “The Simpsons” comes on, you might spit steaming java all over the dashboard.
The Hollywood-based advertising agency has won a suitcase full of awards for its radio campaign promoting the Fox-TV animated series “The Simpsons,” including the $20,000 Gold Award for Huor at the recent Radio Mercury Awards held in New York City.
In case you haven’t heard it, the ad features Robert Goulet reading from “The Writings of Bart,” which are the blackboard writings by Bart Simpson seen in the opening sequence of each episode. Over a background of classical music, Goulet’s dulcet voice recites such Bartisms as, “I will not Xerox my butt” and “I will not eat things for money.”
Paul & Walt was founded by Paul Fey, who added Walt Jaschek as a partner in 1991. Fey says he went into the niche of radio ads because most ad agencies were ignoring it, and the business was being controlled by a handful of old-fashioned firms.
“We kind of bill ourselves as the next generation of great radio,” says Fey, 39. “We give it a perspective that’s 20 years younger.”
The word about Paul & Walt is apparently getting out: the company has doubled in size in the last two years and is moving out of its old downtown L.A. office into a larger facility that includes two-state-of-the-art recording studios, Fey says.
– Dan Turner