Two prophetic things happened to Walt Jaschek at the University of Missouri – St. Lous in the early 1970s. First, he met and became friends with Paul Fey, who, like Jaschek, served as editor the college newspaper, The Current. (See a story about that.) “We shared passions for media and marketing, and daydreamed about someday going into business together,” Jaschek says.
Second, he received a degree in Speech Communications. “At the time, I was set on becoming writer for print, and didn’t really think my career would have anything to do with my degree in a literal sense.”
After stint in corporate PR for Southwestern Bell Telecom, Walt realized his love of comedy and broadcast media was better suited for the world of advertising, which treasured humorous commercials that could stand out and sell products. He became creative director for advertising agencies in Colorado and his native St. Louis.
In 1988, Jaschek launched his own full-time freelance writing business, which led, through frequent collaborations with producer Paul Fey, to the formation of Paul & Walt three years later.
In 1991, after separate successful career tracks, Jaschek and Fey teamed up as Paul & Walt Worldwide, a company specializing in funny radio commercials. “Amazing!,” says Jaschek. “Paul and I get to work together on a daily basis — and I have actually have a job that involves speech communications.”
Jaschek is partner and head writer of the firm, scripting many of its campaigns and participating in its marketing and development. As the company’s awards stack up, Walt is most proud of a CLIO Award for “Best Radio Copywriting.” It went to the agency’s spot “Missing Persons” for WCIX-TV.
Though he lives in St. Louis, Jaschek “commutes” to the company’s Los Angeles headquarters via phone, email, and sometimes plane. His scripts are now included in advertising copywriting textbooks, and he is an adjunct professor of advertising at Webster University in St. Louis.
Regarding the mission of Paul & Walt Worldwide, Jaschek says:
“We position ourselves as the next generation of radio specialists, picking up the mantle from those creators who inspired us in our college days,” Jaschek says. “We are trying to keep the tradition of great radio alive and take it places it’s never been before.”
In his spare time, Walt writes copy, content and comics at WaltNow.com, where he declares himself “Director of Fun.” Fun: it’s a running theme for Paul and Walt. Since those college days and beyond.