Paul Fey got a tape recorder from his grandfather on his twelfth birthday. The first thing he recorded was the musical open for a brand new CBS comedy called Good Morning World off the family TV. The next thing he recorded was a series of comic parodies of popular TV commercials that he wrote and performed.
Now, 25 years later, he and his partner Walt Jaschek make funny radio commercials. And one of their biggest clients in none other than CBS Television, for whom Paul & Walt Worldwide create award-winning spots to promote CBS comedies.
A fan of funny commercials and audio humor throughout his life, Paul spent, in his own words, “way too many hours in my formative years” watching TV and listening to comedy albums. Throughout grade school and junior high school, he continued to experiment with creating his own funny programs and commercials on tape.
By the 1970s, in high school, he was listening to Woody Allen and Monty Python and also became aware of Dic & Bert, who were winning CLIO Awards by making the best funny radio commercials of that time. Intrigued, he sent a minor goal: among whatever else he was to achieve, to someday win a CLIO.
Haven chosen advertising as a career path, Paul was a pre-journalism major at the University of Missouri-St. Louis, where he became fast friends with Walt Jaschek, an “incredibly talented and energetic writer,” who always seemed to be working on a dozen exciting projects. Deciding to specifically pursue broadcast advertising rather than print, Paul moved his studies to Southern Illinois University – Edwardsville, where he graduated first in his class with a B.A. in Television/Radio.
Through the university, he landed an internship and, within two days, a job as a writer-producer-account executive and media buyer for a small advertising agency in St. Louis. Within a week, he was named Vice-President of the agency, and began producing and buying the nation media for a funny radio campaign for The Athlete’s Foot apparel chain, as well as one for Nike.
Finally given the chance to do it for real, he became hooked on creating funny radio commercials. His only frustration was that in this, and a subsequent job with a medium-sized St. Louis agency, the opportunity to work on these spots didn’t come along often enough. When a job was offered to him at KMOC-TV, the CBS-owned television stations in St. Louis, Paul had never even heard of broadcast promotion. Upon learning he would have the opportunity to work for CBS and write and produce dozens of TV and radio spots every month, he jumped at the chance. Creating literally hundreds of spots over the next few years, he began winning local, national and international advertising awards for his work.
Turning down job offers to take his same position in New York and Lose Angeles, he worked toward a larger goal: going into business for himself. In 1985, he left KMOX-TV to form Paul Fey Creative Services, based in St. Louis. Within a year, he secured all five CBS-owned television stations as his clients.
In mid-1987, Paul Fey Creative Services moved to Hollywood. Business exploded quickly and he called on his old friend Walt to help with the writing. Over the next year, as the business grew and the workload continued to increase, Walt left his job as Creative Director of a St. Lous agency and began writing full-time.
In 1988, Paul Fey and Walt Jaschek were awarded their first CLIO for “Best Used of Sound.” A few years and hundreds of awards later, they formalized their partnership, operating as Paul & Walt Worldwide.
Paul & Walt Worldwide, now World Wide Wadio, is an innovative radio production company headquartered in Hollywood, California, and has become one of the preeminent suppliers of creative radio in the country. Their clients include the CBS Television Network, Twentieth Television, Warner Bros. Television, King World, Bud Light, Budweiser Ice Draft, Michelob Golden, FTD Florists, Cadillac, Lincoln Mercury, GM Parts and Southwestern Bell.